MEET FLO

HEY. I’M FLO.

Do you own a
gym or studio?

Pick a direction. I’ll show you around.

AI guide. Human appointment setters.
A LITTLE GUIDANCE

Hey. What’s on your mind?

FLO · Scripted AI-guide preview

FLO

I can show you the service, the numbers, or what happens on the demo. Big personality. Clear answers.

This preview uses authored answers. Nothing you type is sent anywhere.
THE STORY BEHIND THE RESULT

Orangetheory

Boutique fitness

62

first-time class attendees · First 60 days

The problem

What we did

Client-reported results supplied by ProFlow Marketing. Individual outcomes vary.
UNDER THE NUMBERS

A picture of your funnel.

Use leads and their first appointments from the same monthly cohort. Give that group time to progress before comparing it with another.

How the health score works

100 × cube root of (booking rate × show rate × close rate), with each rate as a decimal. Each stage has equal weight. This is a ProFlow planning indicator from 0–100, not an industry benchmark or a measure of profit. With no leads, there is no score.

The ProFlow comparison

Show rate is fixed at 75%. Leads, bookings, close rate, and lifetime value stay the same. A current show rate above 75% will produce a lower comparison, not an artificial uplift.

Lifetime value & time

Expected members = showed appointments × close rate. Cohort value = expected members × your client lifetime value. This is revenue over those clients’ lifetimes, not this month’s cash or profit.

Estimated follow-up capacity = leads × 30 minutes per month. Optional hourly cost converts those hours to equivalent labor value; actual payroll savings depend on how you use the time.
AN OWNER’S PERSPECTIVE
Jon Shafeei, founder of ProFlow

Built by someone
who’s worked your hours.

Jon Shafeei · ProFlow founder
11-year gym owner / operator

Early opens. Staff calling out. Leads arriving while life is happening. That owner’s perspective shapes ProFlow’s focus: a clear process for the work between an inquiry and a visit.